INTERIOR functional juices are expertly formulated by a team of biomedical scientists with more than 30 years of experience in functional nutrition. The product line includes seven delicious beverages designed to support immune health, reduce inflammation, and promote gut microbiome diversity. Together, they translate complex scientific research into an accessible daily wellness ritual.

As Head of Brand & Marketing, I led the rebrand from the legacy brand, Gut Leben, overseeing naming, brand strategy, positioning, visual identity, packaging, digital experience, and go-to-market planning. Working closely with the founding team and managing external agency partners, I helped transform a science-driven concept into a consumer brand that felt both credible and approachable.

The project included developing the brand’s strategic foundation, creating a cohesive identity system, designing packaging, structuring the direct-to-consumer website experience, implementing subscription functionality, and building the marketing infrastructure required to support future retail expansion.

My responsibilities spanned brand strategy, creative direction, agency management, cross-functional leadership, launch planning, and oversight of all consumer-facing touchpoints to ensure a consistent and differentiated brand experience.

The result was the successful launch of a fully realized wellness brand positioned for national growth, supported by a comprehensive brand ecosystem spanning packaging, e-commerce, content, customer acquisition, and retail readiness.