ALOHA is a plant-based nutrition brand offering organic protein powders, protein bars, and wellness products designed to make healthy living simple, delicious, and accessible.

As part of the marketing team, I developed and executed strategic brand partnerships designed to increase brand awareness, strengthen consumer engagement, and position ALOHA within the broader wellness, fitness, fashion, and hospitality landscape.

I structured and activated partnerships with premium brands and organizations including Equinox, Soho House New York, S’well, and New York Fashion Week designer Marissa Webb. These collaborations introduced ALOHA to new audiences through experiential activations, product integrations, content campaigns, and curated brand experiences designed to align with the lifestyles of health-conscious consumers.

Notable initiatives included a partnership with Soho House New York, where I developed and executed a branded smoothie bar experience for members, and a New York Fashion Week collaboration with Marissa Webb, where custom ALOHA gift boxes were created for VIP attendees. The boxes featured a curated assortment of products, including Daily Good Greens and Superfood Chocolates, extending the brand experience beyond the event itself. I also partnered with S’well to develop co-branded content that highlighted the shared values of wellness, sustainability, and healthy living.

My responsibilities included partnership strategy, business development, campaign execution, content development, event activation, and cross-functional coordination. Working closely with internal teams and external partners, I helped bring collaborative marketing programs to life from concept through execution.

The result was a series of successful partnerships that increased local brand awareness, generated meaningful consumer engagement, contributed to organic social media growth, and strengthened ALOHA’s presence within key lifestyle and wellness communities.