Juice Press is one of New York’s pioneering cold-pressed juice and wellness brands, known for its organic offerings and loyal following among celebrities, models, fitness enthusiasts, and health-conscious consumers.

I developed and executed strategic partnerships designed to increase brand awareness, expand cultural relevance, and position Juice Press at the intersection of wellness, fashion, music, and lifestyle.

Notable initiatives included New York Fashion Week activations for two consecutive years, securing product placements backstage at leading fashion shows including Marc Jacobs, Proenza Schouler, Alexander Wang, Rag & Bone, Helmut Lang, FRAME, Marissa Webb, and Cynthia Rowley. These partnerships introduced Juice Press to influential designers, models, media, and tastemakers while creating opportunities for organic social engagement and earned media exposure.

I also led a partnership between Juice Press, NYLON Magazine, and BOSS ORANGE for a VIP Coachella activation, where Juice Press products were featured at a two-day influencer and celebrity-focused event attended by artists, media personalities, and cultural influencers. The collaboration helped extend the brand’s reach beyond New York and further establish Juice Press within the broader lifestyle and entertainment landscape.

My responsibilities included partnership strategy, business development, event activation, relationship management, and cross-functional coordination.

The result was a series of high-profile lifestyle partnerships that generated thousands of social media impressions, secured multiple PR placements, increased brand visibility among key consumer audiences, and contributed to measurable growth in website traffic and organic social media following, including average growth of approximately 30% during New York Fashion Week activations and 15% during the Coachella partnership.