Kinn Studio is a modern fine jewelry brand known for its timeless designs, ethical sourcing practices, and commitment to creating heirloom-quality pieces intended to be worn every day.

To celebrate the opening of Kinn Studio’s first New York flagship location, I led the development of an immersive launch experience that brought the brand’s identity to life through a series of thoughtful, sensory-driven moments.

Inspired by the idea of “walking into a jewelry box,” the experience was carefully designed to unfold as guests moved through the space. From a soft curtain reveal at the entrance and a champagne butler greeting arriving guests to a professional ballerina performing as a living installation within the space, jewel-toned bites served on silver trays, tea service for guests waiting outside, and curated keepsakes, every detail was intended to create a memorable and distinctly Kinn experience.

My responsibilities included creative direction, project management, and oversight of experiential production. Working closely with the client, agency team, and external vendors, I ensured that each element contributed to a cohesive brand narrative while supporting the overall vision for the flagship opening.

The result was a highly curated launch experience that transformed a retail opening into a memorable brand moment, creating meaningful engagement with guests while reinforcing Kinn Studio’s positioning as a modern luxury jewelry brand.