Best of the Best Pharmacy Awards is an annual recognition program created by SingleCare to celebrate pharmacists, pharmacy technicians, and pharmacy staff members who go above and beyond in serving their communities across the United States.

As part of the program, I developed and executed annual marketing plans designed to increase awareness, strengthen relationships with pharmacy partners, and drive nominations nationwide. The initiative combined integrated marketing, media planning, partnership engagement, and experiential brand touchpoints to elevate participation and reinforce SingleCare’s commitment to the pharmacy community.

In 2022, the campaign generated more than 5,000 nominations across all 50 states, recognized 80 finalists, achieved over 5 million social media impressions, and delivered an 80% year-over-year increase in participation, significantly expanding the program’s reach and engagement among pharmacy professionals.

To further enhance the recipient experience, I led the development of five custom recognition box assortments featuring more than 40 products, including custom-designed items and co-branded partner products. The boxes were designed as a tangible extension of the awards program, transforming recognition into a memorable brand experience for winners.

My responsibilities included marketing strategy, creative direction, media planning, project management, budget oversight, and partner coordination. I led a team of designers, collaborated with domestic and international manufacturing partners, and managed fulfillment operations to successfully deliver the program at scale.

The result was a nationally recognized awards platform that strengthened brand affinity across pharmacy partners, increased engagement nationwide, and created a meaningful experience that celebrated healthcare professionals while reinforcing SingleCare’s position as a trusted industry partner.