SingleCare is a free prescription savings service that helps consumers access affordable medications through a nationwide network of pharmacy partners.

To increase brand awareness and drive consumer consideration, I helped lead the development and execution of multiple out-of-home advertising campaigns featured across major U.S. markets. The campaigns were designed to strengthen brand visibility, communicate key value propositions, and expand SingleCare’s reach through high-impact placements in strategic locations.

Working closely with internal stakeholders, creative teams, and external agency partners, I helped bring campaigns to life from concept through launch. This included campaign planning, creative development, copywriting, and oversight of brand photography production. I led pre-production efforts for campaign photo shoots, helping shape creative concepts, shot requirements, and visual direction that would ultimately be adapted across a variety of out-of-home placements.

My responsibilities included managing designers and agency partners, guiding creative development, overseeing production timelines, and ensuring alignment between campaign objectives and creative output. Throughout the process, I helped maintain brand consistency while adapting messaging and creative assets for multiple formats, audiences, and markets.

The result was a series of nationally distributed brand awareness campaigns that expanded SingleCare’s visibility, reinforced brand recognition, and supported broader marketing efforts across multiple consumer touchpoints.