To support Kinn Studio’s New York flagship store opening, I led the creative development and execution of a guerrilla marketing campaign designed to generate local awareness, drive foot traffic, and grow the brand’s email list ahead of launch.

The campaign centered around a city-wide experiential moment featuring "off-duty ballerina" brand ambassadors distributing "show ticket" flyers and inviting consumers to scan a QR code for a chance to win a limited-edition Kinn jewelry box. The activation was strategically designed to create curiosity, encourage engagement, and seamlessly bridge offline experiences with digital lead generation.

My responsibilities included campaign strategy, creative direction, staffing, production planning, logistics management, and on-site execution. Every touchpoint, from messaging and visual design to ambassador training and event operations, was developed to ensure a cohesive brand experience and measurable consumer engagement.

The campaign successfully generated new email subscribers, increased local brand awareness, and contributed to significant foot traffic during Kinn Studio’s grand opening celebration on February 14th.