WildBird is a baby carrier and parenting lifestyle brand known for creating thoughtfully designed products that help parents stay connected to their children while navigating everyday adventures.

To support WildBird’s presence at ABC Kids Expo in Las Vegas, I helped develop and execute a custom trade show experience designed to increase brand visibility, attract buyers, and create a memorable brand moment within a highly competitive exhibition environment.

Inspired by the spirit of travel and adventure, the airport-themed booth transformed a standard trade show footprint into an immersive brand environment that sparked curiosity, encouraged exploration, and invited attendees to engage with the brand. Every element of the experience was designed to reinforce WildBird’s positioning while creating a distinctive visual presence on the show floor.

My responsibilities included project management, creative direction, vendor management, and timeline oversight. Working closely with internal stakeholders, designers, fabricators, and production partners, I helped ensure the concept was successfully translated from vision to reality.

The result was a visually engaging and highly memorable trade show activation that elevated WildBird’s presence at ABC Kids Expo, attracted buyers, and created meaningful opportunities for brand discovery and conversation.