Love Wellness is a leading women’s wellness brand focused on supporting gut health, vaginal health, and overall well-being through science-backed products designed for everyday routines.

To support Love Wellness’s presence at the Ulta Beauty Field Leadership Conference 2026, I oversaw the development and execution of a custom trade show experience designed to maximize brand visibility and create a strong visual impact within a compact footprint.

Through thoughtful design, strategic use of color, and disciplined visual storytelling, the booth transformed the brand’s small 10x10 footprint into a bold and engaging brand experience in a highly competitive event environment.

My responsibilities included creative direction, project management, stakeholder management, and oversight of external production partners. Working closely with designers, fabricators, and agency teams, I helped guide the project from concept development through final execution while ensuring alignment with brand objectives and event goals.

The result was a visually impactful trade show activation that elevated Love Wellness’s presence at the conference, reinforced brand recognition among key stakeholders, and demonstrated how thoughtful design can create meaningful impact regardless of footprint size.